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      <image:title>The Drift Curve Series - The Drift Curve - Make it stand out</image:title>
      <image:caption>Cost accelerates before anyone chooses to see it.</image:caption>
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      <image:title>The Drift Curve Series - The Drift Curve - Make it stand out</image:title>
      <image:caption>The Drift Curve — five stages, extending Johnson &amp; Scholes' concept of strategic drift from the single firm to the national industry.</image:caption>
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      <image:title>The Drift Curve Series - The Drift Curve - Make it stand out</image:title>
      <image:caption>Diagnostics, not prophecy. Direction first, then movement.</image:caption>
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