Leadership for businesses in transition
Executive and board mandates for investors and boards, starting with a clear diagnosis.
True Bearing works with investors and boards when a business has to change course. Every engagement starts with an independent read of where the business is drifting. Where that direction then needs delivering, I take executive responsibility as interim or portfolio CEO, or join the board to oversee the change.
Led by Balazs Rooz, former Regional CEO of Bentley Motors Europe, with global executive roles at Jaguar Land Rover and the carve-out of Saab from General Motors behind him. Over 25 years of P&L and board-level accountability through growth and disruption.
When direction matters more than speed
Most organisations in transition have enough capability and ambition.
What they often lack at the critical moment is orientation, and someone with the authority to act on it.
The signs of drift usually arrive long before the numbers, as margins thin and decisions slow while the organisation expects ordinary management to fix it.
True Bearing exists for that moment: to set the direction and then carry it through.
What True Bearing does
Executive mandates. Interim or portfolio CEO responsibility for a defined period, to deliver a carve-out or a value-creation plan under new ownership.
Board mandates. An experienced operator on the board, where strategy and risk are decided.
Who leads True Bearing
Balazs Rooz founded True Bearing after 25 years of international leadership. As Regional CEO of Bentley Motors Europe he delivered the two most profitable years in the region’s history, across 34 markets and 70 independent retail partners. At Jaguar Land Rover he led global sales operations across more than 140 markets and the order-to-cash transformation behind £22bn of annual revenue. At Saab he was General Motors’ lead for the carve-out of the commercial organisation.
How True Bearing is typically engaged
True Bearing works with private equity investors and their portfolio companies, and with boards and owners facing a change of course or a change of ownership. Engagements begin with a conversation.
When direction is unclear, more movement rarely helps. True Bearing sets the direction first, and then carries it through.
Direction first. Then movement.