Strategic advisory at inflection points
For CEOs, Boards, founders, and investors when direction matters more than speed.
True Bearing provides independent, senior-level strategic advisory at moments when decisions carry enterprise-level consequences. We work before execution, where direction must be set, trade-offs clarified, and judgement matters most.
We do not promise certainty.
We promise clarity.
Led by Balázs Roóz - former Regional CEO of Bentley Motors Europe, with prior global executive roles at Jaguar Land Rover across 140+ markets. Over 25 years of P&L and board-level accountability through growth, disruption, and transformation.
When direction matters more than speed
Most successful organisations have plenty of intelligence, ambition and capability.
However they are often missing orientation at critical moments.
They continue to move, but the direction is no longer fully coherent. Growth starts to introduce friction. Complexity obscures priorities. Decisions feel heavier than they should.
True Bearing exists for these moments.
Not to add more noise, frameworks, or activity. But to help leaders and organisations regain clarity, align around what matters, and move forward deliberately.
What True Bearing does
An independent strategic advisory practice working upstream of execution - on direction, alignment, and decision quality at moments of genuine consequence. The work is independent, focused, and time-bound. Engagements conclude once direction is set.
The advisor behind True Bearing
Balázs Roóz founded True Bearing after 25 years in international leadership - most recently as Regional CEO of Bentley Motors Europe, with earlier global roles at Jaguar Land Rover spanning 140+ markets. His background includes full P&L accountability across 34 markets, regular board-level engagement on strategy and risk, and direct experience of decisions where the consequences were enterprise-level, not theoretical.
How True Bearing is typically engaged
True Bearing works with CEOs and founders at inflection points, Boards navigating decisions with irreversible consequences, investors and family offices requiring independent perspective on direction and risk, and leaders needing time-bound support around a specific strategic reset. Engagements begin with a conversation - not a proposal.
In complex situations, activity can create the impression of progress.
But when direction is unclear, more movement rarely helps.
True Bearing helps leaders and organisations pause long enough to see clearly, choose deliberately, and move forward with greater alignment, confidence, and intent.
Direction first. Then movement.